How to Ensure the Integrity of Original Software Reviews

End users write their own original software reviews based on their experience with the software. They contain both the good and the bad, and are an excellent source of information for other buyers of software. However, it is crucial to understand where a reviewer’s experiences come from and what their purpose of the software they are reviewing. Invalid reviews may occur for many reasons, ranging from genuine satisfaction and balanced experiences to untrue motives.

To ensure the accuracy of reviews, all reviews are subject to the following examinations:

Identity Check – Every review will be screened for identifiers like the author’s name, job title, and email address to confirm it was written by a genuine person. If the reviewer cannot be verified, the review will not be published. Conflict of Interest Check – If the reviewer is in any way associated with the vendor being reviewed, or they are directly competing with the vendor their reviews will not be published.

All reviews are subject to the same quality control and verification processes, regardless of the product or rating being reviewed. This ensures that all reviews are treated equally and without bias.

Vendors are urged to respond to any reviews even if they have negative reviews, since this is a great way to demonstrate that they are listening and that they are interested in their customers’ opinions. However, vendors shouldn’t attempt to influence reviews by requiring a non-disparagement clause in the customer’s contracts, as this is a violation of federal law.

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